Walk into any gym in India today — whether it’s a neighbourhood setup in a small town or a premium.

Somewhere between the morning alarm and the last scroll of the day, most of us have started wearing a little.

Picture this: you walk into your best friend’s wedding, your prom, or a black-tie gala, and every head turns —.

Ever stood in a pharmacy, staring at a shelf full of multivitamin boxes, wondering which one actually does the job.

Walk into any pharmacy in India today and you’ll be greeted by a wall of colourful bottles, each one promising.